Denver, CO – July 22, 2024 – Crest Rock Partners is proud to announce that its Vancouver-based portfolio company, Unbounce, has merged with Insightly, a leading all-in-one provider of customer relationship management (“CRM”), marketing automation, and customer success software. The combination brings together Unbounce’s AI-powered landing page creation and optimization software with Insightly’s robust CRM, marketing automation, and customer service capabilities to provide customers with a unified sales and marketing platform.
Founded in 2012, Insightly is a highly configurable and customizable SaaS CRM platform, hyper focused on serving the unique business requirements of small and medium business (“SMB”) and mid-market customers. “Insightly’s product portfolio is a natural extension to Unbounce’s conversion optimization roadmap,” said Steve Johnson, partner & co-founder of Crest Rock. “Combining Insightly’s capabilities and access to first-party data with Unbounce’s pedigree in delivering AI-powered, data-informed solutions to customers builds upon our vision to provide an all-in-one sales and marketing platform. With this merger we are thrilled to welcome Insightly into the Crest Rock portfolio.”
“We’re seeing how marketing and sales teams are struggling to access reliable first-party data to inform and optimize their efforts, and we’re strategically positioning the combined organization to be able to address those challenges,” says Steve Oriola, Chief Executive Officer at Unbounce. “Our unrelenting focus is on delivering exceptional tools to our customers that help them drive success in a fast-evolving landscape, and we are incredibly excited to welcome Insightly to the Unbounce team.”
"We are thrilled about the opportunity to join Insightly with Unbounce and the opportunities this partnership will generate,” added Anthony Smith, CEO of Insightly. “At Insightly, we have always focused on giving our customers more. By combining our industry leading CRM, marketing automation, and customer service software with Unbounce’s innovative lead generation and conversion optimization technology, we are excited about what the future holds for our combined existing and prospective customers.”
About Unbounce
Unbounce is the global leader in landing page creation and optimization software. Since 2010, Unbounce has helped customers generate (literally) billions of leads, sales, and signups. With an easy-to-use builder designed for any skill level and AI-powered features to help launch campaigns quicker, Unbounce gives marketers everything they need to get great results and grow their businesses. To learn more about the company, visit www.unbounce.com, and connect on LinkedIn and X.
About Insightly
Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can’t. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. To learn more about the company, visit www.insightly.com, and connect on LinkedIn, YouTube, and Facebook.
About Crest Rock Partners
Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic growth initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com and follow us on LinkedIn.