Denver, CO – January 12, 2022 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services, and manufacturing companies, announced earlier this month the launch of Opti9 Technologies LLC (“Opti9”), a North America-based managed hybrid cloud solutions provider. Opti9 was formed through a strategic merger between two of Crest Rock’s IT services portfolio companies: New York-based Webair, a leader in private cloud, infrastructure, and cloud services, and Jelecos, a Nebraska-based AWS Advanced Consulting Partner and application development firm.
“Opti9 brings together two organizations that are leaders in their respective areas of expertise,” said Jeff Carnes, Partner & Co-founder of Crest Rock. “Through this combination, we are able to meet organizations anywhere along their cloud journey and provide impartial, cloud-agnostic solutions based on our customers’ unique business needs.”
As organizations continue to evolve their cloud strategies, hybrid cloud is increasingly taking center stage within IT organizations and board rooms alike as businesses seek cloud deployment strategies that provide greater flexibility, reliability, performance, and cost efficiency. The benefits of a hybrid cloud approach are further enabled by a partner who can provide expertise and ownership of the entire digital transformation journey from application modernization to hybrid cloud management and security. The combination of Webair and Jelecos uniquely positions Opti9 as a service provider able to manage and secure customers’ hybrid cloud workloads and deliver industry-leading solutions across any cloud environment.
“The launch of Opti9 creates greater value and service quality for our customers, providing a more comprehensive, compelling solution to the marketplace,” said Bill Bancroft, CEO of Opti9. “Enterprises face complex challenges to protect their critical IT assets in an ever-changing environment. This includes being able to manage and secure applications across the hybrid cloud landscape while ensuring compliance with evolving regulations.”
Webair, based in Garden City, NY, with data centers around the globe, has 20+ years of experience as an IT services provider. Webair is an industry leader in IT infrastructure and cloud solutions, specializing in private cloud and IT resilience solutions. The company brings talent and experience focused in the areas of managed cloud, backup, and disaster recovery.
Jelecos, based in Omaha, NE, with additional offices in Overland Park, KS and St. Louis, MO, has 20+ years of experience as an IT consulting firm. Jelecos is an AWS Advanced Consulting partner focused on public cloud solutions with expertise in digital transformations, application modernization, and management of AWS workloads.
The merger was preceded by strategic growth investments made by Crest Rock in both Webair and Jelecos, respectively. The investments by Crest Rock continue to accelerate strategic initiatives and growth opportunities for Opti9 to deliver lasting value for clients, partners, and shareholders. Jeff Carnes added, “We are excited to continue investing in new capabilities that will further differentiate Opti9’s existing portfolio of white-glove service offerings.”
About Opti9
Opti9 is a hybrid cloud solutions provider with offices in Garden City, NY, Omaha, NE, Overland Park, KS, and St. Louis, MO, and data centers in North America, Europe, and the APAC region. The company is an AWS Advanced Consulting Partner and Veeam Platinum VCSP, specializing in cloud services, application development and modernization, backup and disaster recovery, and managed security and compliance. With its business-first focus, Opti9 blends experience with innovation and new solutions to deliver on its “Right Workload, Right Cloud, Right Time” approach.
To learn more about the company, visit opti9tech.com, and connect on LinkedIn and Twitter.
About Crest Rock Partners
Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 50 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other stakeholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million.
For more information about Crest Rock, please visit www.crestrockpartners.com, and connect on LinkedIn.