Crest Rock Partners Announces its Portfolio Company, Lumin8 Transportation Technologies, Expands East Coast Operations with the Acquisition of Rommel Infrastructure

Denver, CO – August 21, 2024 – Lumin8 Transportation Technologies (“Lumin8”), a portfolio company of Crest Rock Partners, is pleased to announce that it has acquired Rommel Infrastructure (“Rommel”), a provider of traffic signal maintenance and installation services to departments of transportation, municipalities, and contractors in Maryland and Delaware. The addition of Rommel brings Lumin8's workforce to over 500 employees dedicated to delivering intelligent transportation systems and traffic-related services across the United States.

The combination will bolster Lumin8’s presence across the Mid-Atlantic region, ensuring comprehensive coverage for maintenance and installation services, while broadening the portfolio of transportation technology solutions offered to longstanding and valued Rommel customers.

“We look forward to leveraging Lumin8’s broad capabilities and being part of the Lumin8 team,” said Mike Mussog, President and CEO of Rommel. “Joining Lumin8 allows us to offer a complete suite of services and cutting-edge solutions to current and future customers throughout Maryland, Delaware, and adjacent states.”

Lumin8, with the financial and strategic support of Crest Rock, is dedicated to enhancing service capabilities for departments of transportation, municipalities, and contractors nationwide. “We continue to expand our coverage and our service offerings. Acquiring Rommel allows us to expand our footprint in the Mid-Atlantic region with a highly reputable team known for efficiently delivering exceptional services,” said Chuck Stein, CEO of Lumin8.

“Rommel is a pivotal part of Lumin8’s overarching strategy aimed at expanding through organic investments and strategic acquisitions. We are thrilled to welcome the Rommel team to the Lumin8 family,” said Andrew Carlin, Vice President at Crest Rock. “This acquisition is the seventh add-on to the Lumin8 platform and further highlights the team’s ability to create a professional, scalable organization that can consistently achieve double digit organic growth while simultaneously conducting and integrating add-on acquisitions.”

For more information about Lumin8’s operations in the Mid-Atlantic region, please contact Mike Mussog (mike.mussog@lumin8.com). Following the acquisition, Mike leads Lumin8’s Mid-Atlantic operations and reports to Chuck Stein, CEO of Lumin8.

For Lumin8 business development inquiries, please contact David Swales (dswales@lumin8.com) or Jim McCullough (jmccullough@lumin8.com).

About Rommel Infrastructure

Established in 1994, Rommel Infrastructure specializes in traffic signalization and street light maintenance services. Based in Linthicum Heights, Maryland, the company serves government entities, general contractors, and developers across Maryland and Delaware.

About Lumin8 Transportation Technologies

Lumin8 Transportation Technologies provides services and technology related to traffic and intelligent transportation systems. Headquartered in Arvada, Colorado, Lumin8 operates across the United States with over 500 employees, serving customers in the mountain west, southwest, southern, and eastern regions, including major government entities, agencies, and national contractors. For more information, visit www.lumin8.com.

About Crest Rock Partners

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic growth initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com and follow us on LinkedIn.

Crest Rock Partners announces its portfolio company, Unbounce, has merged with Insightly

Denver, CO – July 22, 2024 – Crest Rock Partners is proud to announce that its Vancouver-based portfolio company, Unbounce, has merged with Insightly, a leading all-in-one provider of customer relationship management (“CRM”), marketing automation, and customer success software. The combination brings together Unbounce’s AI-powered landing page creation and optimization software with Insightly’s robust CRM, marketing automation, and customer service capabilities to provide customers with a unified sales and marketing platform.

Founded in 2012, Insightly is a highly configurable and customizable SaaS CRM platform, hyper focused on serving the unique business requirements of small and medium business (“SMB”) and mid-market customers. “Insightly’s product portfolio is a natural extension to Unbounce’s conversion optimization roadmap,” said Steve Johnson, partner & co-founder of Crest Rock. “Combining Insightly’s capabilities and access to first-party data with Unbounce’s pedigree in delivering AI-powered, data-informed solutions to customers builds upon our vision to provide an all-in-one sales and marketing platform. With this merger we are thrilled to welcome Insightly into the Crest Rock portfolio.”

“We’re seeing how marketing and sales teams are struggling to access reliable first-party data to inform and optimize their efforts, and we’re strategically positioning the combined organization to be able to address those challenges,” says Steve Oriola, Chief Executive Officer at Unbounce. “Our unrelenting focus is on delivering exceptional tools to our customers that help them drive success in a fast-evolving landscape, and we are incredibly excited to welcome Insightly to the Unbounce team.”

"We are thrilled about the opportunity to join Insightly with Unbounce and the opportunities this partnership will generate,” added Anthony Smith, CEO of Insightly. “At Insightly, we have always focused on giving our customers more. By combining our industry leading CRM, marketing automation, and customer service software with Unbounce’s innovative lead generation and conversion optimization technology, we are excited about what the future holds for our combined existing and prospective customers.”

About Unbounce

Unbounce is the global leader in landing page creation and optimization software. Since 2010, Unbounce has helped customers generate (literally) billions of leads, sales, and signups. With an easy-to-use builder designed for any skill level and AI-powered features to help launch campaigns quicker, Unbounce gives marketers everything they need to get great results and grow their businesses. To learn more about the company, visit www.unbounce.com, and connect on LinkedIn and X.

About Insightly

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can’t. Powerful in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. To learn more about the company, visit www.insightly.com, and connect on LinkedIn, YouTube, and Facebook.

About Crest Rock Partners

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic growth initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com and follow us on LinkedIn.

Crest Rock Partners Announces Strategic Growth Investment in Relocity, a Leading Relocation Software and Tech-enabled Services Provider

Denver, CO – April 9, 2024 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today announced a strategic growth investment in Relocity Holdings, Inc. (“Relocity” or the “Company”). The investment will enable Relocity to accelerate product development and continue to expand its innovative solution portfolio of relocation software solutions and tech-enabled destination services globally. Relocity’s founder and executive team invested alongside Crest Rock.

Founded in 2016 and headquartered in Los Angeles, CA, Relocity provides software solutions and tech-enabled destination services to improve and streamline the employee relocation process. Relocity’s app-based platform revolutionizes how transferees manage and streamline their moves, while also providing valuable data and insights to corporate mobility managers and their relocation management company (“RMC”) partners. With the investment from Crest Rock, the Company intends to expand its geographic reach while continuing to evolve its leading-edge platform with additional features, integrations, analytics, and AI-driven capabilities. Relocity’s robust partner network of RMCs and technology partners will continue to work in tandem to improve the corporate relocation experience for transferees globally.

"We are thrilled to partner with Crest Rock Partners as we embark on this exciting phase of growth," said Klaus Siegmann, Founder & CEO at Relocity. "Crest Rock's investment not only validates our vision and strategy but also empowers us to execute on our ambitious goals and solidify our position as a leader in the global mobility industry for mobile employee experiences. As corporate mobility programs continue to evolve in this new working paradigm, we’ve never been more excited to be supporting and enabling our corporate and RMC partners through this industry evolution.

Crest Rock’s investment in Relocity underscores Crest Rock's commitment to partnering with high-potential companies and fueling their expansion and success. “Relocity’s leading mobility platform, combined with its relentless dedication to its customers, has allowed the Company to deliver exceptional software and services to corporate transferees around the world” commented Jeff Carnes, co-founder and Partner at Crest Rock. “In the midst of a transformative phase in the relocation industry, no other company provides the level of professionalism and innovative solutions to its customers and RMC partners that Relocity does. We are excited to partner with Klaus and the broader team at Relocity to support their mission of building the future of global mobility.”

About Crest Rock Partners

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic growth initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Relocity

Founded in 2016 and headquartered in Los Angeles, CA, Relocity is reimagining the global mobility experience. We enable enterprises to attract, retain, and engage talent globally through our unique blend of mobility software solutions and high-touch destination services. Our personalized digital transferee experience accommodates all mobile talent and is enabled through our AI-driven native mobile app and workforce mobility platform. Our core values drive us to focus on our customers, innovation, integrity, and excellence. Relocity serves thousands of cities across the United States, Europe, Asia, and Australia. Learn more at www.relocity.com.

Crest Rock Partners Invests in Specialty Pipe & Tube, a Leading Distributor of Large Diameter, Heavy Wall Seamless Pipe and Tubing

Denver, CO – January 9, 2024 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today proudly announced an investment in Specialty Pipe & Tube (“SPT” or the “Company”). Founded in 1964 and located in Mineral Ridge, Ohio and Houston, Texas, SPT is a value-added supplier of large diameter, heavy wall mechanical pipe and tubing. SPT serves an essential role in the supply chain with its direct relationships with domestic and international mills, broad inventory of 800+ SKUs, short lead times, and in-house materials expertise.

SPT has a proven track record of delivering the highest quality, cut-to-length pipe and tubing products at industry-leading speeds, helping to alleviate supply chain risks for its customers. SPT’s hot rolled seamless products are key inputs in its customers’ end products, which require highly durable, specialized components for mission critical use cases. The Company’s technical expertise, product portfolio, and service offerings have created a dedicated customer base of manufacturers and distributors that continues to expand over time. SPT supplies niche sizes of tubing and pipe in both 1026 seamless carbon and 4140 seamless alloy.

“We are excited to partner with Crest Rock who shares our values and our vision for growth and innovation,” said Steve Baroff, President of Specialty Pipe & Tube. “As we celebrate our 60th year in business, we’re thrilled to be starting this new chapter with the same independent spirit that was instilled in the Company when it was founded back in 1964.”

“SPT’s history of excellence, range of products, and value-added services provide exceptional value to its customers,” commented Steve Johnson, co-founder and Partner at Crest Rock. “The Company’s premium, domestic and DFARS compliant products, technical expertise, and top-notch customer support have resulted in thousands of long-term customers who have remained loyal to the Company, in many cases for several decades. SPT’s partnership approach has differentiated them in the hot rolled seamless industry as they help their customers navigate a challenging supply chain environment by offering readily available inventory and consistently reliable shipping performance. Crest Rock looks forward to collaborating closely with the talented team at SPT to capitalize on growth opportunities.”

About Crest Rock Partners

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Specialty Pipe & Tube

Founded in 1964 with locations in Mineral Ridge, Ohio and Houston, Texas, SPT supplies large diameter, heavy wall mechanical pipe and tubing to distributors and manufacturers. As a fully integrated supply chain partner, SPT simplifies the procurement process for its customers by offering a wide array of readily available products, same day / next day delivery, high-touch customer service, and knowledgeable sales personnel. SPT is consistently aware of each customer’s needs and timing constraints and is known for integrity, reliability, and consistent performance. For more information, visit www.specialtypipe.com.

Lumin8 Transportation Technologies Acquires the Traffic Signal Division of Watson Electrical

Denver, CO – November 7, 2023 – Lumin8 Transportation Technologies (“Lumin8”), a portfolio company of Crest Rock Partners, today announced that it has acquired the Traffic Signal division of Watson Electrical Construction Co. LLC (“Watson Electrical” or “Watson”), a Wilson, North Carolina-based provider of electrical construction and maintenance services in North Carolina and Virginia. The transaction was structured as an asset divestiture from the parent company, Watson Electrical. This acquisition creates a combined Lumin8 organization of over 450 employees dedicated to providing intelligent transportation systems (“ITS”) and traffic-related services to government entities, agencies, and contractors nationwide. The assets and team of the Watson Traffic Signal division have been rebranded to Lumin8.

Lumin8 will support the Watson Traffic Signal team and management to improve operations and broaden their portfolio of solutions. With Lumin8’s existing operations in Western North Carolina, this addition more than doubles Lumin8’s presence in the state and enables full coverage for construction and maintenance activities from the mountains to the coast. Lumin8 looks forward to bringing its full suite of services and technology to current and future customers across North Carolina. “We are thrilled to welcome the Watson Traffic Signal employees to Lumin8 and work with them to enhance Lumin8’s capabilities in the east,” said Chuck Stein, CEO of Lumin8. “Watson has dutifully and effectively served its customers for decades, so the opportunity to work with these customers and partner with Watson’s highly experienced Traffic Signal team make this acquisition particularly exciting for everyone at Lumin8.”

“This acquisition will help us in our pursuit of becoming a leader of transportation and ITS construction and maintenance services across the state of North Carolina,” said Andrew Carlin, Vice President at Crest Rock. “North Carolina is a key growth state in the eastern market, and we look forward to helping the state invest in the next generation of transportation infrastructure.”

The acquisition of Watson’s Traffic Signal division is part of a broader buy-and-build strategy that Lumin8 first embarked upon in partnership with Crest Rock. Together with Crest Rock, Lumin8 continues to execute on its strategic vision and broaden its service offerings for departments of transportation, municipalities, and contractors around the United States.

About Watson Electrical

Founded in 1935, Watson Electrical is an electrical contractor providing commercial, energy, and multi-family construction and maintenance services. Based in Wilson, North Carolina, Watson serves general contractors, developers, and government entities across North Carolina and Virginia.

About Lumin8 Transportation Technologies

Lumin8 Transportation Technologies is a provider of services and technology relating to traffic and intelligent transportation systems. Lumin8 is headquartered in Arvada, Colorado with offices across the United States. Lumin8 has over 450 employees and serves customers throughout the mountain west, the southwest and the eastern United States, including large government entities, agencies, and national contractors. For more information, please visit www.lumin8.com.  

About Crest Rock Partners

Crest Rock Partners is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute their strategic initiatives. Through the team’s completion of over 60 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, manufacturing, and industrial services with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.