Crest Rock Partners Announces Strategic Investment in Jelecos

Denver, CO – May 4, 2021 – Crest Rock Partners, a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing companies, today announced a strategic investment in Jelecos. Founded in 2000 and headquartered in Omaha, Nebraska, with additional offices in Overland Park, Kansas and St. Louis, Missouri, Jelecos is a technology consulting company and leading AWS Advanced Tier Consulting Partner. Financial terms of the investment were not disclosed.

Jelecos provides digital transformation, compliance-driven migrations, cloud-first application development, cloud management, and DevOps-as-a-Service. Jelecos is a highly respected leader in the AWS ecosystem and prides itself on building long term relationships, consistently producing superior results, and passionately driving innovative solutions.

“We are thrilled to partner with the team at Crest Rock, who bring complementary expertise, sound guidance, and capital as we continue along our trajectory. Crest Rock’s backing will allow Jelecos to invest in growing our team of AWS certified technical experts, adding additional AWS competencies, and further capitalizing on additional AWS market opportunities,” said Leon Thomas, CEO of Jelecos. “The strategic partnership with Crest Rock enables us to expand our service offerings, enter new geographies, and emphasize our customer-first approach.”

The investment by Crest Rock will accelerate strategic initiatives and growth opportunities as Jelecos continues to deliver lasting value for clients, partners, and shareholders.

“The Jelecos team has built a top tier organization centered around a singular goal – providing leading technology solutions to their customers,” commented Jeff Carnes, Crest Rock co-founder and Partner. “As hybrid and public cloud adoption continues to accelerate, we believe the company’s deep technical expertise, range of AWS competencies, and passion for customer service will continue to be a strong differentiator in the market. We are excited to partner with Jelecos in accelerating their growth through investments in people, process, and products, all for the benefit of their existing and future customers.”

Layer 7 Capital arranged the transaction between Crest Rock Partners and Jelecos. 

About Crest Rock Partners

Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 45 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other stakeholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million.

For more information about Crest Rock, please visit www.crestrockpartners.com.

About Jelecos

Jelecos is a technology consulting company headquartered in Omaha, NE that specializes in AWS cloud solutions. As an AWS Advanced Consulting Partner and Certified Solution Provider, the company is focused on migration, optimization, transformation, and cloud-first application consulting.

Since its inception in 2000, Jelecos has been focused on putting business first and technology second. The company began with custom application development services, added infrastructure and cloud services in 2003, and became an AWS Partner in 2016.

To learn more about the company, visit https://jelecos.com, and connect on LinkedIn and Twitter.

Crest Rock Partners Invests in Cloud Service Provider Webair

Denver, CO – January 11, 2021 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today proudly announced a majority investment in Webair Internet Development Company, Inc. (“Webair” or the “Company”). Founded in 1998 and headquartered in Garden City, New York, Webair is a leading provider of cloud-agnostic orchestration services and disaster-recovery deployments. Webair’s founders and members of management invested alongside Crest Rock.

Webair specializes in the management of complex managed private and hybrid cloud solutions and data protection. The Company provides a full suite of turnkey solutions to its customers, including managed cloud, Disaster-Recovery-as-a-Service (“DRaaS”), Backups-as-a-Service (“BaaS”), infrastructure management, colocation, and other ancillary network services. Webair’s comprehensive, customizable service offerings provide enterprises with tailored solutions that are optimized for their bespoke workload needs.

“The financial investment from Crest Rock, and their significant experience in the managed services industry, will help accelerate Webair’s growth and allow us to fulfill our strategic vision,” said Michael Ohayon, President of Webair. “We have a passion for excellence, and we built our business on providing our clients with exemplary managed services. In this next phase of growth alongside Crest Rock, we look forward to improving upon and expanding our breadth of services to meet the ever-evolving digital infrastructure and security needs of our customers.”

“Webair is an exceptional technology partner to its customers,” commented Steve Johnson, co-founder and Partner at Crest Rock. “The Company’s white-glove, partnership-oriented approach to customer service differentiates it from other managed services providers. At a time when resilient and agile technology is more valuable than ever, we believe Webair’s deep expertise, developed over more than two decades, and its breadth of capabilities, stands out amongst its peers’. We are excited to partner with the Webair team as they continue to capture opportunities to deliver valuable solutions to their customers.”

About Crest Rock Partners

Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 45 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other stakeholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing, with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Webair

Webair is a cloud-agnostic orchestration service provider that specializes in the management of complex managed private and hybrid cloud solutions and data protection deployments. Webair is headquartered in Garden City, New York, where it operates a Tier III 21,000 ft2 data center and serves customers across North America, Europe, and APAC markets. For more information about Webair, please visit www.webair.com.

Crest Rock Partners Invests in Lumin8 Transportation Technologies

Denver, CO – December 1, 2020 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today proudly announced a majority investment in Lumin8 Transportation Technologies (“Lumin8” or the “Company”). Formed in 2020 and headquartered in Arvada, Colorado, with additional offices in Marietta and Newnan, Georgia, Lumin8 is a leading provider of traffic and intelligent transportation systems (“ITS”) services and technology. Members of Lumin8’s management team invested alongside Crest Rock.

Lumin8 was formed through the merger of three leading players in the traffic and ITS services and technology industries: W.L. Contractors (“WL”), Carlson Construction Services (“Carlson”) and Wilburn Engineering (“Wilburn”). The combined business represents one of the largest providers in the industry, boasting over 250 employees and serving government entities, agencies, and national contractors throughout the mountain west and southeastern United States.

 “By combining the talented workforces and the diverse technical and service capabilities of WL, Carlson, and Wilburn, we have created a platform that provides our customers with world-class traffic and ITS solutions tailored for their specific business and municipal needs,” said Larry Winkler, co-founder and CEO of Lumin8. “We are excited to start the next stage of our journey with Crest Rock, who bring extensive operational experience and share our strategic vision for Lumin8. We look forward to leveraging Crest Rock’s financial and operational support to fast-track our planned expansion throughout the United States and to accelerate the development of innovative products and services for our customers.”

 “We are thrilled to partner with Lumin8 through their next phase of growth,” commented Steve Johnson, co-founder and partner at Crest Rock. “The Lumin8 team has done a tremendous job growing their individual businesses by consistently executing for their customers and by taking care of their employees. The combined company will benefit significantly from shared resources and expertise, which should catalyze further geographic expansion. We are excited to help the Lumin8 team take on what we believe to be an incredible opportunity in the US traffic and ITS markets.”   

 About Crest Rock Partners

Crest Rock is a Denver-based private equity firm focused on the lower middle market. Founded in 2019, the firm seeks investment opportunities where it can leverage its principals’ extensive operating and investing experience to help companies execute on their strategic initiatives. Through the team’s completion of over 45 acquisitions, divestitures, mergers, and integrations, Crest Rock has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments across multiple industry verticals, including software, technology, IT services, tech-enabled business services, and manufacturing with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock Partners, please visit www.crestrockpartners.com.

 About Lumin8 Transportation Technologies

Lumin8 Transportation Technologies is a provider of services and technology relating to traffic and intelligent transportation systems (“ITS”). Headquartered in Arvada, Colorado with offices in Marietta and Newnan, Georgia, Lumin8 has over 250 employees and serves customers throughout the mountain west and the southeastern United States, including large government entities & agencies and national contractors. For more information, please visit www.lumin8.com.

Crest Rock Partners Invests in Marketing Technology Platform Unbounce

Denver, CO – June 17, 2020 – Crest Rock Partners (“Crest Rock”), a Denver-based private equity firm investing in lower middle market software, technology, services and manufacturing businesses, today proudly announced an investment in Unbounce Marketing Solutions Incorporated (“Unbounce” or the “Company”). Founded in 2009 and headquartered in Vancouver, British Columbia, Unbounce is a leading provider of conversion optimization tools and technology for marketers that help small and mid-size businesses (“SMBs”) optimize conversions and accelerate growth.  Unbounce founders and members of management invested alongside Crest Rock.

Unbounce has spent the past decade developing and perfecting tools that help over 17,000 SMBs create and optimize post-click content without a developer and increase conversions. The Company provides a set of point solutions for a mission critical subset of the digital marketing funnel, consisting of two key functions that help customers enhance their conversion rates and improve ROI: Landing Page Building and Lead Conversion Optimization. With its feature-rich software and unparalleled service, Unbounce has helped its customers generate over 1 billion conversions since inception.

“Crest Rock shares our passion for enabling companies to grow and compete by increasing their conversion rates. Our partnership will enable us to accelerate our conversion intelligence strategy to provide access to new and better AI powered conversion optimization technologies to SMBs,” said Rick Perreault, co-founder and CEO of Unbounce. “We are excited to share the next stage of our journey with Crest Rock, who bring not only capital but sound operational guidance. With their help, we will continue to execute on our growth strategy and build an unmatched community of employees and customers.”

“The team at Unbounce is exceptional,” commented Steve Johnson, co-founder and Partner at Crest Rock. “While the Company operates in the competitive marketing automation landscape, Unbounce has consistently remained an industry thought leader through its product-led growth strategy and its relentless focus on the needs of its customers. Our partnership comes at a time when having an online presence and the ability to effectively market to and convert customers is more important than ever. We are excited to partner with Rick and the broader team at Unbounce as they lead the organization through a new phase of growth.”

 About Crest Rock Partners

Crest Rock Partners is a lower middle market-focused private equity firm based in Denver, Colorado. Founded in 2019,  the firm seeks out investment opportunities where it can leverage its extensive operating and investing experience to help companies execute on their strategic initiatives. Through the completion of over 40 acquisitions, divestitures, mergers, and integrations, the team has developed a differentiated investment process and partnership approach, working with management, founders, and other shareholders to establish alignment and achieve mutual objectives. Crest Rock targets control investments in software, technology, tech-enabled services and manufacturing businesses with enterprise values ranging from $15 million to $150 million. For more information about Crest Rock, please visit www.crestrockpartners.com.

About Unbounce

Unbounce is the global leader in landing page and conversion optimization software empowering marketers to build and test landing pages without a web developer. As part of the company’s pursuit to give small businesses a competitive growth advantage, the landing page platform is helping marketers dramatically increase their conversions leveraging the Unbounce Conversion Intelligence™️ technology. Founded in Vancouver, B.C., Unbounce is a people-first business, one of Canada’s most admired corporate cultures and has powered over 1 billion conversions worldwide. Connect with our growing community of marketers at Unbounce.com and @Unbounce.